In this article, you will discover 20 top Instagram models in 2024. In today’s social media world, Instagram hugely impacts everybody’s lives, and modeling is no exception.
Unlike traditional models who faced challenges for work and recognition, these famous Insta models are leveraging the power of Instagram and inspiring millions of followers through their unique content.
Without further delay, Let’s dive in.
Table of Contents
- Top 20 Famous Instagram Models
- 1. Cristiano Ronaldo
- 2. Kylie Jenner
- 3. Selena Gomez
- 4. Kim Kardashian
- 5. Kendall Jenner
- 6. Gigi Hadid
- 7. Bella Hadid
- 8. Hailey Bieber
- 9. Emily Ratajkowski
- 10. Chris Hemsworth
- 11. David Beckham
- 12. Demi Rose
- 13. Jared Leto
- 14. Sean O’Pry
- 15. Lucky Blue Smith
- 16. Jon Kortajarena
- 17. Marlon Teixeira
- 18. Jordan Barrett
- 19. Winnie Harlow
- 20. Cara Delevingne
- FAQs
Top 20 Famous Instagram Models
Get an insider’s look at the most popular Instagram models below. Note that this ranking is based on their overall popularity, influence, and industry impact, rather than solely on their follower count.
| Model Name | Instagram Handle | Followers | Known for | Notable Collaborations/ Brands |
|---|---|---|---|---|
| Cristiano Ronaldo | @cristiano | 600M+ | Football, fitness, philanthropy | Nike, Herbalife Nutrition, Free Fire, etc. |
| Kylie Jenner | @kyliejenner | 400M+ | Beauty, fashion, business | Kylie Cosmetics, Balmain, Puma |
| Selena Gomez | @selenagomez | 420M+ | Music, acting, philanthropy | Rare Beauty, Coach, Puma |
| Kim Kardashian | @kimkardashian | 360M+ | Reality TV, business, fashion | SKIMS, KKW Beauty, Balenciaga |
| Kendall Jenner | @kendalljenner | 290M+ | Supermodel, Reality TV star, Victoria’s Secret model | Victoria's Secret, Calvin Klein, Estée Lauder |
| Gigi Hadid | @gigihadid | 77M+ | High-fashion modeling | Tommy Hilfiger, Reebok, Maybelline |
| Bella Hadid | @bellahadid | 61M+ | Fashion, runway modeling | Dior, Bulgari, Michael Kors |
| Hailey Bieber | @haileybieber | 52M+ | Modeling, fashion | Saint Laurent, Levi's, BareMinerals |
| Emily Ratajkowski | @emrata | 29M+ | Modeling, acting | AG jeans, Versace, Miu Miu |
| Chris Hemsworth | @chrishemsworth | 59M+ | Acting (Thor), fitness | Centr, TAG Heuer, Hugo Boss |
| David Beckham | @davidbeckham | 88M+ | Football, business | Adidas, H&M, Tudor Watches |
| Demi Rose | @demirose | 19M+ | Glamour model, Instagram personality. | PrettyLittleThing, Fashion Nova, Guess, Oh Polly |
| Jared Leto | @jaredleto | 11M+ | Acting, music (Thirty Seconds to Mars) | Gucci, Yves Saint Laurent |
| Sean O'Pry | @seanopry55 | 700K+ | Fashion modeling | Calvin Klein, Giorgio Armani, Zara |
| Lucky Blue Smith | @luckybsmith | 3M+ | Modeling, acting | Tommy Hilfiger, Philipp Plein, GAP |
| Jon Kortajarena | @jonkortajarena | 4M+ | Modeling, acting | H&M, Versace, Balmain |
| Marlon Teixeira | @marlontx | 500K+ | Fashion modeling | Armani, Dolce & Gabbana, Dior |
| Jordan Barrett | @iblamejordan | 4M+ | Fashion modeling | Balmain, Moschino, Versace |
| Winnie Harlow | @winniharlow | 10M+ | Fashion, body positivity | Tommy Hilfiger, Nike, Diesel |
| Cara Delevingne | @caradelevingne | 41M+ | Acting, fashion, activism | Burberry, Chanel, Dior |
Explore each option in-depth by continuing to the next section.
1. Cristiano Ronaldo
Full Name: Cristiano Ronaldo dos Santos Aveiro
Instagram Handle: @cristiano
Category: Sports, Fitness, Lifestyle
Brand Collaborations: Nike, Herbalife Nutrition, Free Fire, CR7 Fitness by Crunch, Whoop, Binance, and others.
Bio: Cristiano Ronaldo is one of the top IG models. He is a Portuguese professional football player and entrepreneur. He made history by becoming the first male player to score a goal in five World Cups. In addition, He holds the record for the most goals scored in the UEFA Champions League and is the first player to win the Europen Championship.
He regularly posts content on Instagram related to his sport, collaborations, and personal life. At the time of writing, he is a member of Al-Nasar FC and the Portugal national football team. Furthermore, Ronaldo runs his own exclusive brand CR7.
2. Kylie Jenner
Full Name: Kylie Kristen Jenner
Instagram Handle: @kyliejenner
Category: Beauty, Fashion, Lifestyle, Celebrity, Entrepreneur
Brand Collaborations: Puma, Adidas, Jordan, Alexander Wang, Balmain, Estee Lauder, and more.
Bio: Kylie Jenner is the most famous Instagram model from the Kardashian family. She is known for her unique content related to beauty and fashion. Additionally, she runs her cosmetic brand as Kylie Cosmetics. Other than this, she also runs, Kylie’s skincare brand (Kylieskin), a luxury clothing brand (Khy), Kylie Baby for newborns & moms, and the Vodka soda brand as Drinksprinter. She posts regular updates about her personal life, brands, and collaborations on her Instagram.
Despite running multiple brands successfully, she has also partnered with companies including Snapchat, Puma, and Apple.
3. Selena Gomez
Full Name: Selena Marie Gomez
Instagram Handle: @selenagomez
Category: Music, Entertainment, Mental Health Awareness, Entrepreneur
Brand Collaborations:
- Music Collaborations: Calm down with Rema, One and the Same with Demi Lovato, Taki Taki with DJ Snake, etc.
- Fashion and Beauty Collaborations: Coach, Puma, and Sephora.
Bio: Selena Gomez is a well-known Instagram model from the Music Industry. Although she started her career as an actress starring in Barney & Friends in her childhood. She is an amazing singer, actress, and entrepreneur.
Moreover, She is the founder of a makeup brand called Rarebeauty. She also promotes mental health awareness and has been always vocal about her own struggles.
Selena Gomez supports various charities like UNICEF and the Lupus Research Alliance. She often shares positive quotes and messages for her audience to promote self-love and acceptance.
4. Kim Kardashian
Full Name: Kimberly Noel Kardashian
Instagram Handle: @kimkardashian
Category: Fashion, Lifestyle, Beauty, Entrepreneur, Luxury, Celebrity and Entertainment.
Brand Collaborations: Balenciaga, Beats, Marc Jacob, Swarovski, etc.
Bio: Kim Kardashian is among the famous Instagram models. She is an American actress and entrepreneur. She became popular because of the reality show “The Kardashians.” In addition, she also runs various brands including a shapewear brand SKIMS, and SKKN, a vegan beauty brand.
5. Kendall Jenner
Full Name: Kendall Nicole Jenner
Instagram Handle: @kendalljenner
Category: Supermodel, Reality TV Star, Social Media Influencer
Brand Collaborations: Victoria’s Secret, Calvin Klein, Estée Lauder, Chanel, Balmain, Pepsi.
Bio: Kendall Jenner is one of the most recognizable faces in fashion, known for her high-profile runway appearances and collaborations with luxury brands.
As part of the Kardashian-Jenner family, she gained fame through reality TV and has since built an impressive career in the fashion world, working with top designers and brands.
Beyond this, she is the owner of the brand known as 818 Tequilla which is popular for its premium tequilla.
6. Gigi Hadid
Full Name: Jelena Noura Hadid
Instagram Handle: @gigihadid
Category: Fashion, Model, Celebrity, Beauty, Lifestyle.
Brand Collaborations: Tommy Hilfiger, Miu Miu, Maybelline, Coca-cola, Versace, and more.
Bio: Gigi Hadid is another top Instagram model who started her modeling career at a very early age. She is a mother of a daughter, Khai who was born in September 2020. Later, she launched her clothing line named Guest in Residence.
Apart from this, she loves to capture life’s moments in a more natural and aesthetic way and she posts about the same on another Instagram account, Gisposable.
Let’s move further.
7. Bella Hadid
Full Name: Isabella Khair Hadid
Instagram Handle: @bellahadid
Category: Modelling, Fashion & Style, Lifestyle, Advocacy.
Brand Collaborations: Swarovski, Michael Kors, Versace, Victoria’s Secret, Marc Jacobs, and more.
Bio: According to science, Bella Hadid is the most beautiful woman in the world making her one of the best Instagram models. She is the sister of Gigi Hadid.
Besides, she is the founder of a non-alcoholic beverages brand known as Kin Euphoris and the perfume brand Orebella. She frequently posts on her Instagram concerning Gaza’s people and Palestine’s rights to raise awareness and support them.
8. Hailey Bieber
Full Name: Hailey Rhode Baldwin Bieber
Instagram Handle: @haileybieber
Category: Beauty and skincare, Model, Entrepreneur
Brand Collaborations: Victoria’s Secret, Calvin Klein, Vogue Eyewear, Fila, Miu Miu and others.
Bio: With around 52M followers on Instagram, Hailey Bieber is one of the top Instagram models. She is known for her modeling career and has appeared in top magazines like Vogue and Harper’s Bazaar. Moving further, she is married to another famous Instagram model, Justin Bieber. She also runs her skincare brand which is known as rhode skin.
9. Emily Ratajkowski
Full Name: Emily O’Hara Ratajkowski
Instagram Handle: @emrata
Category: Fashion, Lifestyle, Model, Entertainment
Brand Collaborations: Victoria’s Secret, AG jeans, Versace, Miu Miu, and Fendi,
Bio: Meet Emily Ratajkowski, a top model, actress and activist. She has appeared in top fashion magazines including Vogue, Harper’s Bazaar, M magazine, and Elle. Also, she hosts a podcast named High Low to have an intimate convo with guests including authors, celebrities, and her friends.
Furthermore, she is an author, and her book “My Body” is a bestseller in the New York Times. She is the founder of Inamorata, a beachwear brand.
10. Chris Hemsworth
Full Name: Christopher Hemsworth
Instagram Handle: @chrishemsworth
Category: Actor, Fitness Model
Brand Collaborations: Hugo Boss, Tag Heuer, Audi, Netflix, DisneyPlus, and Quiksilver.
Bio: You might know Chrish Hemsworth as Thor, but he is more than just a superhero. He is a great actor and one of the most famous Instagram models. Also, he regularly shares his fitness routine with his followers. He has been named by People Magazine as “Sexiest Man Alive.”
His acting skills can be seen in movies like Thor, Avengers Endgame, 12 Strong, Rush, and Men in Black playing unique characters. He has also appeared at the Cannes Festival and Met Gala. He is the founder of a fitness brand Centrfit where his team provides personalized coaching and equipment to make you fit.
11. David Beckham
Full Name: David Robert Joseph Beckham
Instagram Handle: @davidbeckham
Category: Sports, Entertainment, Fashion, Business, Health
Brand Collaborations: Adidas, H&M, Haig Club, Pepsi, Gillette, Armani, and Tudor Watches.
Bio: David Beckham is one of the best Instagram models in the sports category. He is a professional footballer who played for top clubs including AC Milan, Manchester United, etc.
Taking about his entrepreneurial journey, he has invested in multiple businesses including Salford City football clubs and Miami CF. Also, he has been an ambassador of UNICEF since 2005. He also runs various brands such as Beckham Bodywear, Beckham fragrances, and Beckham Eyewear.
12. Demi Rose
Full Name: Demi Rose Mawby
Instagram Handle: @demirose
Category: Glamour Model, Instagram Personality, Influencer
Brand Collaborations: PrettyLittleThing, Fashion Nova, Guess, Oh Polly
Bio: Demi Roose is yet another famous Instagram model known for her curvaceous looks. She frequently shares insights into her fitness routine and healthy lifestyle.
But that’s not all! Demi has been featured in major publications including FHM, WorldStar HipHop, and Sixty6 Magazine. Plus, she has a great interest in music and becoming a DJ.
13. Jared Leto
Full Name: Jared Joseph Leto
Instagram Handle: @jaredleto
Category: Artist, Musician, Fashion, Travel
Brand Collaborations:
Bio: Jared Leto is the next model on our list of top Instagram models. He is one of the well-known American actor and musician. Jared Leto has been featured in top magazines like Vogue. He attracts a huge fan base through his music and acting.
He started his acting career in a TV series “My So-Called Life.” Later, he also won an Academy Award for Best Supporting Actor for a transgender woman role. In addition, He is popular for his hit singles including The Kill, Closer to the Edge, etc.
14. Sean O’Pry
Full Name: Sean Richard O’Pry
Instagram Handle: @seanopry55
Category: Photography, Fashion, Modelling, Lifestyle, Art & Creativity
Brand Collaborations: Calvin Klein, Armani, Versace, Dolce & Gabbana, Ralph Lauren, Hugo Boss, H&M, Zara, and Gap.
Bio: Moving further, Sean O’Pry is our next Instagram model who walked as a model for brands like Balmain, Michael Kors, and Givenchy. In addition, he has been featured in top magazines like Vogue, Details, Numero Homme, and GQ.
Sean was an athlete in his high school. Later, he started his career in modeling and was ranked as the world’s most successful male model by Forbes in 2009. Also, he starred as the main lead male role in one of Taylor Swift’s music videos.
15. Lucky Blue Smith
Full Name: Lucky Blue Smith
Instagram Handle: @luckybsmith
Category: Fashion, Lifestyle, Modelling, Photography
Brand Collaborations: Armani, EliHalli, H&M, Tommy Hilfiger, Dolce Gabbana and more.
Bio: Lucky Blue Smith is a famous Instagram fashion model. He started his career in modeling at the very young age of 12. He is popularly known for his features in top magazines like Vogue, GQ, Elle, L’Official Hommes Brasil, ES, and Harper’s Bazaar. Also, he became a brand ambassador for L’Oreal Men.
Furthermore, Lucky Blue Smith is a member of his family band whose name is The Atomics. He also starred in Love Everlasting movie.
16. Jon Kortajarena
Full Name: Jon Kortajarena Redruello
Instagram Handle: @jonkortajarena
Category: Model, Fashion, Actor, Influencer
Brand Collaborations: Michael Kors, Azzaro, Balmain, Dolce & Gabbana, etc.
Bio: In a galaxy of famous Instagram models, meet Jon Kortajarena who quotes himself as “Half human and Half alien.” He has been spotlighted in top magazines like L’Official, and Esquire Mexico.
It’s quite interesting for you to know that his modeling journey starts with a vacation when a model scout discovers him in Barcelona. Later, he becomes a prominent figure in the fashion industry. He also worked for brands like Chanel, Bottega Veneta, etc.
Furthermore, His acting career started with “A Single Man” films and later did various films like Acantilado, Alta Mar, and more. Despite this, he has a great interest in photography.
17. Marlon Teixeira
Full Name: Marlon Luiz Teixeira
Instagram Handle: @marlontx
Category: Fitness, Travel, Fashion, Lifestyle, Modelling
Brand Collaborations: Jimmy Choo, Roberto Cavalli, Montblanc and Dolce Gabbana.
Bio: Marlon Luiz Teixeira is a top fashion model from Brazil. After looking at his Instagram account, You will find his passion for surfing, fitness, and nature. He has also appeared in L’Official, Victor, and Harper’s Bazaar fashion magazines.
Moving further to his modeling career, started when the owner of Way Model Management recognized him. Later, he graced the runway for Dior Homme and expanded his career into acting.
18. Jordan Barrett
Full Name: Jordan Kale Barrett
Instagram Handle: @iblamejordan
Category: Men’s Fashion, Modelling, Grooming, and lifestyle focused on men.
Brand Collaborations: Giorgio Armani, Fendi, Swarovski, H&M, Prada, Dior.
Bio: Jordan Kale Barrett has appeared in various fashion magazines including Vogue and Harper’s Bazaar. He often shares about his modeling work, personal life, and collaborations on his Instagram.
19. Winnie Harlow
Full Name: Chantelle Whitney Brown-Young
Instagram Handle: @winniharlow
Category: Body Positivity, Fashion & lifestyle, Inspirational, Beauty
Brand Collaborations: Swarovski, Puma, Elle, Sephora, and more.
Bio: Introducing Winnie Harlow who is breaking all the fake beauty standards and encouraging body positivity. She is a fashion model from Canada with Vitiligo skin. Likewise any normal human being, she also faced bullying during her childhood. But she stood up for herself and participated in America’s Next Top Model in 2024. She didn’t win but It helped her in many ways like recognition, and respect.
Later, she walked the ramp for top fashion shows like London Fashion Week and the Victoria’s Secret Fashion Show. Additionally, she has featured in various fashion magazines such as Vogue, Elle, and Glamour. She also runs her skincare brand, Cay Skin.
20. Cara Delevingne
Full Name: Cara Jocelyn Delevingne
Instagram Handle: @caradelevingne
Category: Fashion, Modelling, Actor, Music, Lifestyle.
Brand Collaborations: Miu Miu, Della-Vite, Calvin Klein, Burberry, Chanel, etc.
Bio: Last but not least, the top Instagram model on our list is Cara Delevingne. She is an actress and fashion model. Moreover, she has appeared on the covers of top magazines such as W, Elle, and Vogue. She won the British fashion awards two times for the same category i.e. “Model of the Year.”
Other than this, She has worked in various films including Suicide Squad, Paper Towns, etc. She is also a co-author of a novel, Mirror, Mirror. Cara openly supports the LGBTQ+ community for their rights and acceptance.
FAQs
Q. Who are the top Instagram models?
Some of the top Instagram models having millions of followers are Cristiano Ronaldo, Kylie Jenner, Selena Gomez, Gigi Hadid, and Hailey Bieber.
Q. How much do top Instagram models make?
Top Instagram models can earn millions very easily, However, This is completely dependent on various factors like followers, popularity, and the brands they’re collaborating with.
Q. Are there any virtual Instagram models?
Yes, there are various famous AI Instagram models such as Lil Miquela, Lu do Magau, Rozy, and Qai Qai.
Conclusion
And that’s a wrap. These top Instagram models like Cristiano Ronaldo, Kylie Jenner, Selena Gomez, Kim Kardashian, Gigi Hadid, etc. are more than just Instagrammers. They are Influencers, Actors, Entrepreneurs, and whatnot.
In the end, their influence is beyond their feed, they are reshaping and redefining the beauty standards with their diverse and unique content.
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