In this article, you will learn about top Gen Z influencers who captivate millions of followers. These are the influencers who were born between 1997 to 2012. From viral dance on TikTok to music videos on YouTube, and trendsetting fashion collaborations on Instagram, these Gen Z influencers are redefining the rules of social influence.
No more, Waiting! Get ready to discover the list of famous Gen Z influencers. Let’s get started.
Table of Contents
- Quick Overview of Top 20 Famous Gen Z Influencers
- 1. Charli D’Amelio
- 2. Addison Rae
- 3. Loren Gray
- 4. Bella Poarch
- 5. James Charles
- 6. Zach King
- 7. Nikita Dragun
- 8. Spencer X
- 9. Emma Chamberlain
- 10. Avani Gregg
- 11. Josh Richards
- 12. Noah Beck
- 13. Madi Monroe
- 14. Kouvr Annon
- 15. David Dobrik
- 16. Gabi Demartino
- 17. Tati Westbrook
- 18. Zoe Laverne
- 19. Sophie Guidolin
- 20. Brittany Tomlinson
- Conclusion
Quick Overview of Top 20 Famous Gen Z Influencers
Time strapped? Our Gen Z influencer comparison table has got you covered.
Note: This comparison table is based on overall popularity, engagement, and industry impact, not solely on follower count.
Continue reading for a detailed breakdown of each influencer!
1. Charli D’Amelio
Full Name: Charli Grace D’Amelio
Category: Dance, Lifestyle
Social Media Handles:
- TikTok: @charlidamelio
- Instagram: @charlidamelio
- YouTube: Charli D’Amelio
Brand Collaborations: Sketchers, Hollister, Prada, Morphe, Sephora, Ford, and other TikTok creators.
Bio: Charli D’Amelio is one of the most popular Gen Z influencers known for her viral dance videos. While her Instagram and YouTube is more about her lifestyle. Also, She runs various brands including a footwear brand known as D’AMELIO footwear, a merchandise clothing line, and a snack brand named Be Happy Snack.
Furthermore, she has been featured in various films and TV shows like StarDog & TurboCat, The D’Amelio show, and others.
2. Addison Rae
Full Name: Addison Rae Easterling
Category: Lifestyle, Fashion, Dance
Social Media Handles:
- TikTok: @addisonre
- Instagram: @addisonraee
- YouTube: Addison Rae
Collaborations:
- TikTok Collaborations with Charli D’Amelio, Spencer X, Larray, etc.
- Music Collaborations with Tate McRae, The Kid LAROI, etc.
- Brand Collaborations with Revolve, American Eagle, Morphe, etc.
Bio: Addison Rae started as one of the Gen Z TikTok influencers and became famous for her dance videos. Later, she expanded her career into acting and music. She starred in movies including He’s All That. She has also released singles like Obsessed, I Got It Bad.
In addition, she is the owner of Addison Rae Fragrance. Despite being on various platforms, she is most active on her TikTok.
3. Loren Gray
Full Name: Loren Gray Beech
Category: Music, Lifestyle, Fashion
Social Media Handles:
- TikTok: @lorengray
- Instagram: @loren
- YouTube: Loren Gray
Collaborations:
- Brand Collaborations: Veyes Beauty, Moroccanoil, L’Oreal, etc.
- Music Collaborations: Baby Ariel, The Vamps, etc.
Bio: Loren Gray is another Gen Z TikTok influencer. She becomes famous with her viral lip-sync and dance videos on TikTok. After, she used her popularity and managed to attract a large audience on her other social accounts as well. She shares content related to fashion and lifestyle on her Instagram and posts vlogs, and music videos on her YouTube channel.
Additionally, She explored her career in the music industry and released singles including Queen, Cake, My Story, etc.
4. Bella Poarch
Full Name: Denarie Bautista Taylor
Category: Lifestyle, Lip-sync
Social Media Handles:
- TikTok: @bellapoarch
- Instagram: @bellapoarch
- YouTube: Bella Poarch
Brand Collaborations: Fenty Beauty, H&M, Revolve, etc.
Bio: Bella Poarch is a top Gen Z influencer known for her viral TikTok content and hit music career. Before starting her influencer career, she served in the U.S. Navy. She released various hit singles including Build a B*tch, Inferno, Dolls, etc.
Also, she is often seen with a stuffed teddy-like toy known as the Paca which was created in collaboration with Bella Poarch and Paca, the AI Influencer to match her aesthetic.
5. James Charles
Full Name: James Charles Dickinson
Category: Beauty, Makeup, Fashion
Social Media Handles:
- TikTok: @jamescharles
- Instagram: @jamescharles
- YouTube: James Charles
Brand Collaborations: Balenciaga, Morphe, CoverGirl, Adidas, etc.
Bio: With the strokes of brushes, makeup, and creativity, James Charles has become one of the top Gen Z beauty influencers. He is known for his makeup tutorials, creative and colorful looks, and reviews that he posts on his YouTube channel.
Additionally, He is the founder of Painted, a colorful beauty brand. He has released a few music singles like Dance, and M.A.M.A. Also, he was the first male ambassador for CoverGirl which helped him in boosting up his career. He has also appeared in Vogue, the top fashion magazine. Interestingly, He called his fans “sisters.”
6. Zach King
Full Name: Zachary Michael “Zach” King
Category: Magic, Entertainment
Social Media Handles:
Brand Collaborations: Microsoft, Disney, Apple, Pepsi, Red Bull, Mercedes-Benz, etc.
Bio: Zach King is one of the most famous Gen Z influencers known for his magic tricks and unique editing. He was a filmmaker. Later, he started sharing his innovative magical tricks on his TikTok which helped him attract millions of followers. Meanwhile, he posts longer format content including behind-the-scenes revealing his tricks and other content on his YouTube channel.
Furthermore, he published a book, Zach King: My Magical Life explaining his creator journey with tips & tricks to help newbies.
7. Nikita Dragun
Full Name: Nikita Nguyen
Category: Beauty, Makeup, Entrepreneur
Social Media Handles:
- TikTok: @nikitadragun
- Instagram: @nikitadragun
- YouTube: Nikita Dragun
Brand Collaborations: Sephora, Morphe, CoverGirl, Clinique, etc.
Bio: Nikita Dragun is one of the prominent transgender Gen Z fashion influencers. She openly supports the LGBTQ+ community and advocates for their rights. She is the founder of the beauty brand, Dragun Beauty.
In addition, she was the first transgender model who contract with CoverGirl. Later, she also launched her music career by releasing singles like D.R.A.G.U.N. She shares content related to her lifestyle, makeup, and personal vlogs on her YouTube.
8. Spencer X
Full Name: Spencer Polanco Knight
Category: Music (Beatboxing)
Social Media Handles: Beats by Dre, T-Mobile, Nike, Coca-Cola, Bose, etc.
- TikTok: @spencerx
- Instagram: @iamspencerx
- YouTube: Spencer X
Brand Collaborations: Sony, Red Bull, Apple Music, Beats by Dre, and others.
Bio: Spencer X started beatboxing at a very early age. He mastered this art and made history with the Guinness World Record for the fastest beatboxer in the world.
Moving further, He is active on various social media including TikTok, Instagram, and YouTube where he actively shares music collabs, beatboxing videos, and other content. Also, he has collaborated with different artists from similar industries like Marshmello, Zedd, Alesso, etc.
9. Emma Chamberlain
Full Name: Emma Frances Chamberlain
Category: Lifestyle, Fashion
Social Media Handles:
- TikTok: @emmachamberlain
- Instagram: @emmachamberlain
- YouTube: Emma Chamberlain
Brand Collaborations: H&M, L’Oreal, Dior, Gucci, Louis Vuitton, Bumble, Lancome, Cartier, Miu Miu, Levis and more.
Bio: Emma Chamberlain is one of the top Gen Z influencers known for her real and candid YouTube vlogs. She covers everything related to travel, fashion, and lifestyle in her vlogs making it highly relatable for the viewers. She has also been featured in top fashion magazines like Vogue, and GQ.
Additionally, she is the founder of a coffee brand called Chamberlain Coffee and host of a popular podcast, “Anything Goes” where she discusses a variety of topics such as self-love, body image, trust issues & boundaries.
10. Avani Gregg
Full Name: Avani Gregg
Category: Beauty, Makeup
Social Media Handles: Mac Cosmetics, Morphe, Sephora, ColourPop and more.
Brand Collaborations: Morphe, Sephora, Maybelline, Sola Look, and more.
Bio: Avani Gregg is a popular makeup artist and Gen Z beauty influencer. She is known for her unique makeup looks and creative & colorful eye makeup. She shares content related to makeup hacks, beauty tips, and tutorials on her social media such as Instagram, and TikTok.
Avani actively interacts with her audience through live streams, Q&A sessions, and challenges which help her strengthen her bond with them.
11. Josh Richards
Full Name: Joshua Kenneth Richards
Category: Lifestyle, Entrepreneurship
Social Media Handles:
- TikTok: @joshrichards
- Instagram: @joshrichards
- YouTube: Josh Richards
Brand Collaborations: Beats by Dre, Pillow Talk gummies, ED, Young LA, etc.
Bio: With his competitive spirit and fun content, Josh Richards is becoming one of the famous Gen Z influencers. Although he became famous with TikTok and Instagram, he co-founded a social platform, Triller that competes with TikTok.
He shares content about his lifestyle, comedy, and entrepreneurial journey on his social accounts. Additionally, he hosts the podcast “BFF” with another influencer Dave Portony. He is the founder of energy drink company, Ani Energy.
12. Noah Beck
Full Name: Noah Timothy Beck
Category: Lifestyle, Fitness
Social Media Handles:
Brand Collaborations: American Eagle, Pura Vida Bracelets, BoohooMan, Kiehl’s, Gymshark, and others.
Bio: As one of the pioneers in Gen Z fitness influencers, Noah Beck is redefining the fitness world. Initially, he was a soccer player. However, his attractive body physique, dance, and entertaining videos attracted a huge fan base on TikTok. He was also a member of the Sway House.
Later, he launched his merchandise line. His social media is filled with content related to workouts, healthy recipes, and motivational tips.
13. Madi Monroe
Full Name: Madi Monroe
Category: Lifestyle, Actor
Social Media Handles:
- TikTok: @madi
- Instagram: @madimonroe
- YouTube: Madi Monroe
Brand Collaborations: Revolve, Charles & Ron, Instagram, and others.
Bio: Madi Monroe is another Gen Z influencer known for her fashion and beauty content. She shares styling tips, fashion, and makeup tutorials on various social media platforms like TikTok, Instagram, and YouTube.
Like Noah Beck, she is also a member of Sway House. Later, she extended her career to acting and worked on various projects and short films.
14. Kouvr Annon
Full Name: Kouvr Annon
Category: Dance, Lifestyle, Fashion, Digital Art
Social Media Handles:
Brand Collaborations: Gmc, Smart Sweets, Evry Jewels, Ulta Beauty, etc.
Bio: Kouvr Annon is known for her unique style, dance, and lip-sync videos. She posts about fashion and lifestyle on her social media. On YouTube, she makes different videos including trying on Haul, her boyfriend, Alex Warren styling her outfits, etc.
Apart from this, she has a keen interest in digital art and illustrations. She has also launched her merchandise line and collaborated with other brands.
15. David Dobrik
Full Name: David Julian Dobrik
Category: Vlogging, Entertainment
Social Media Handles:
- TikTok: @daviddobrik
- Instagram: @daviddobrik
- YouTube: David Dobrik
Brand Collaborations: SeatGeek, Best Friends, TikTok, Estee Lauder, Barstool Sports, etc.
Bio: David Dobrik is another popular Gen Z influencer known mainly for his YouTube vlogs. He covers pranks, surprise giveaways, and daily vlogs on YouTube. He was also rewarded with the Streamy Award for Best Ensemble Cast. Beyond vlogging, he also started podcasts with fellow YouTubers that cover their life experiences.
He is involved in charity activities and often surprises people with giveaways, cash rewards, etc. Additionally, he is active on Instagram and TikTok where he shares similar short-format content.
16. Gabi Demartino
Full Name: Gabriella Demartino
Category: Beauty & Lifestyle
Social Media Handles:
- TikTok: @Gabi_DeMartino
- Instagram: @Gabi_DeMartino
- YouTube: Gabi DeMartino
Brand Collaborations: Revolve, Tarte Cosmetics, Princess Polly, Morphe, etc.
Bio: Gabi Demartiono is a known Gen Z YouTuber who makes content about beauty tutorials, hauls, and lifestyle. She is the owner of a clothing brand who is known as Hometown Vintage Shop and promotes kindness and courage.
Furthermore, she ventured her career into music and released singles in collaboration with her sister Niki Deartino. They both together have a joint channel named Nikki and Gabi.
17. Tati Westbrook
Full Name: Tatiana Aleksandra Westbrook
Category: Beauty, Fashion, Health
Social Media Handles:
- TikTok: @tatiwestbrook
- Instagram: @glamlifeguru
- YouTube: Tati
Brand Collaborations: NuseStix, GlamGlow, Loreal Paris, PUR Cosmetics, Huda Beauty, Biossance, etc.
Bio: Tati Westbrook is one of the Gen Z beauty influencers who posts content about GRWM, workouts, and fashion tips on her social platforms. Furthermore, she is the founder of cruelty-free and vegan makeup brand, Tati Beauty.
Beyond a YouTuber, she is also the author of a book named Skin Care for the Real World: A No-Nonsense Guide to Achieving Healthy, Glowing Skin that provides advice on skincare and healthy beauty tips.
18. Zoe Laverne
Full Name: Zoe LaVerne Day
Category: Entertainment, Social Media
Social Media Handles:
- TikTok: @zoelaverne
- Instagram: @zoexlaverne
- YouTube: Zoe Day
Brand Collaborations: Pretty little things, music collaborations with Cody Orlove, and others.
Bio: Zoe LaVerne Day shares dance videos, and other engaging content on her TikTok whereas on Instagram, she posts her lifestyle content and fashion updates.
Zoe LaVerne has also launched her career in music and released songs like Lost it all, and American Dream available on Spotify and Apple Music. However, She utilized her popularity and launched her clothing merchandise. She also promotes social issues like black lives matter.
19. Sophie Guidolin
Full Name: Sophie Guidolin
Category: Fitness, Health
Social Media Handles:
- YouTube: Sophie Guidolin
- Instagram: @sophie_guidolin
Brand Collaborations: The Good Grain, Athletic Greens, Body Science, Love Beets, Cooked by Kasey, and others.
Bio: Sophie Guidolin is an author and famous Gen Z fitness influencer. She actively shares her content on healthy eating, fitness, and mindfulness tips on her Instagram and YouTube channels.
In addition to that, she is the founder of The Bod where anyone can take personalized nutrition and fitness training. She constantly works and shares tips under “Project You” to guide her audience. Other than this, she loves surfing, riding, puzzles, gardening, and board games.
20. Brittany Tomlinson
Full Name: Brittany Broski
Category: Comedy, Actor, Lifestyle
Social Media Handles:
- TikTok: @brittany_broski
- Instagram: @brittany_broski
- YouTube: Brittany Broski
Brand Collaborations: TikTok, DisneyPlus, T-Mobile, The Hair Shop, Twisted Tea, Mets and more.
Bio: Brittany Tomlinson is also known as Brittany Sky. She is famous for her diverse content related to comedy sketches, reactions, and lifestyle vlogs.
Additionally, she invites celebrity guests to her show named Broski’s Royal Court. Other than that she has been running a clothing brand Broski since 2020. This is not it, her podcasts are top hits. She has also appeared in Forbes magazine.
Conclusion
So these are the top Gen Z influencers across social platforms like TikTok, Instagram, and YouTube. Whether you are a fitness freak or love fashion, we have it covered for you all. From Charlie D’Amelio one of the young Instagram influencers known for her viral dance videos to Zach King known for his magical editing skills, and other top influencers, every influencer on the list is unique in their own way.
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