In this article, you will learn about top AI Influencers on Instagram. If you think AI influencers are the people who make us know about AI or the virtual world, then you are wrong.
AI Influencers are AI-generated Influencers or virtual models, very similar to normal human influencers in terms of their work.
Let’s get started.
Table of Contents
Top AI Influencers on Instagram
- Lu do Magalu
- Miquela
- Janky & Guggimon
- K/DA
- Noonoouri
- Qai Qai
- O Surreal Mundo de Any Malu
- Thalasya Pov
- KYRA
- Imma
Let’s explore in depth.
1. Lu do Magalu (@magazineluiza)
Lu do Magalu is Brazil’s top virtual influencer. She was the Brand Ambassador for Magazine Luiza in 2009. She is active on various social media platforms. Importantly, she currently owns 7 million followers and is the most famous AI Influencer on Instagram.
She makes content about product reviews, unboxings, tutorials, and shopping tips. Additionally, she has become an icon in Brazil for participating in social issues like sustainability and diversity. Moreover, she engages with her followers through comments, live sessions, and messages.
Lu Do Magalu’s efficiency is possible because of AI algorithms which make her respond in a natural human-like manner. She also participates in social initiatives as a result of which people connect with her on a deeper level. She runs a brand whose name is Magalu. Her followers feel a personal connection with her which helps her extend the brand’s engagement.
She has featured in various global outlets and reality shows like “Dancing with the Stars.” The data collected from her interactions with the audience provides great insights to improve future strategies. She has worked with brands like Adidas, MAC, Samsung, Red Bull, etc. She doesn’t limit her collaboration to brands only but she also collaborates with other virtual and real influencers as well. This helps everyone to make diverse content.
She even achieved the honor of being featured on the cover of Vogue Brazil.
Here is the Direct link to her Instagram account: https://www.instagram.com/magazineluiza/
2. Miquela (@lilmiquela)
Miquela is a virtual musician influencer. Her full name is Miquela Sousa. She is a virtual model and pop star robot created by Brud, a Los Angeles-based startup. Additionally, she is active on various social media platforms including YouTube, Twitter, and Instagram. With 2.5 million followers on Instagram, She has released several singles like “Not Mine”, “Speak Up” and many others. Furthermore, she has also collaborated with Baauer titled “Hate Me” and has worked with brands like Prada, BMW, Calvin, and Klein.
She is very similar to a human influencer in terms of content making and posting. She uses her voice to highlight social and political issues like climate change, and awareness about the LGBQT community. Initially, there were controversies about her authenticity and ethics. She makes use of friendships and competitive storylines with other AI influencers like Bermuda to bring drama and attract more followers.
Moreover, she is one of the famous virtual influencers of Time Magazine’s “25 Most Influential People on the Internet.” She started getting famous in 2016 when she started posting about her life on Instagram and using her social media to spread awareness for equality. Additionally, she launched her clothing brand which was discontinued later.
She is featured in various media like Vogue, The New York Times, and Wired. Her posts receive high engagement. With the help of machine learning algorithms, her features and interactions with the audience are enhanced. Despite being a virtual model, Miquela participated in real-world events like the Met Gala virtually. This shows the great potential of these famous AI Influencers.
Here is the Direct link to her Instagram account: https://www.instagram.com/lilmiquela/
3. Janky & Guggimon (@superplastic)
Janky and Guggimon are AI-based virtual characters created by the art toy company Superplastic. Out of these two, Superplastic introduced Janky as the first character. Janky is more of a witty, cat-like troublemaker character and adventurous. In contrast, Guggimon is more like a fashion-forward rabbit with a dark and horror theme.
Janky and Guggimon have over 1 million followers on their respective profiles. They have a powerful influence on the virtual world and a savvy audience. Also, they have their merchandise which features products like apparel, accessories, toys, and home decor. Their brand revolves around art, creativity, and urban culture.
Superplastic uses Janky and Guggimon in his narratives to create entertaining storylines and uses the popularity of Janky and Guggimon for strategic marketing by doing limited-edition releases and collaborating with famous top artists and virtual models.
Other than Instagram, Janky and Guggimon have also been seen in various video games, animations, and comics.
Here are the Direct links to their Instagram account: https://www.instagram.com/janky/ & https://www.instagram.com/guggimon/
4. K/DA (@kda_music)
K/DA is a virtual pop group, also known as League of Legends. Riot Games created her in 2018. There are four fictional characters from League of Legends: Ahri, Evelynn, Kai’Sa, and Akali. Each of these characters is unique and very different from each other. They have around 500K followers.
K/DA made their debut in the music industry with their first single “POP/STARS” in November 2018 which became an instant hit. After the huge success of “POP/STARTS”, they have also released singles like “The Baddest” and “More” in 2020. In fact, they have a good presence in the music and gaming industries.
Later in November 2020, they released “ALL OUT”, having five tracks. Their music is inspired by pop and hip-hop culture.
Also, They are known for creating high-quality animations and eye-catching videos. K/DA has performed in World Championship ceremonies and has a global fan base from different countries. Their music videos have great features like multilingual lyrics.
Here is the Direct link to her Instagram account: https://www.instagram.com/kda_music/
5. Noonoouri (@noonoouri) 
Noonoouri is an AI Fashion Influencer. Joerg Zuber, a graphic designer and creative director in Munich, Germany created her. She came into existence in 2018 and has since become known for her luxury fashion brand collaborations with Versace, Bulgari, Dior, Balenciaga, and Valentino.
She also promotes sustainable fashion and is very vocal about social causes, animal rights, and social justice. In fact, she has 459K followers.
Her large, expressive eyes and doll-like appearance sets her apart from other virtual models. Because of her unique character, her posts often receive high engagement.
Various fashion magazines like Elle, Vogue, and Harper’s Bazaar have featured Noonoouri, helping her in boosting up her visibility and authenticity in the fashion world.
She is also known as a successful digital marketing virtual influencer model in the luxury sector.
Here is the Direct link to her Instagram account: https://www.instagram.com/realqaiqai/
6. Qai Qai (@realqaiqai)
Qai Qai, known as a Family Entertainer and virtual doll, became a famous AI Influencer character. Alexis Ohanian, who is the co-founder of Reddit, and Serena Williams created her in 2017.
Initially, She was created for the daughter of tech entrepreneur Alexis Ohanian.
In fact, She has around 342K followers and is famous for her humorous content.
She inspires, entertains, and motivates her audience for self-confidence, self-esteem, kindness, and resilience.
She is active on Twitter. Consequently, her content receives high engagement from various audiences of different age groups.
She has been featured in various magazines and media outlets which helped increase her influence.
After her popularity, Qai Qai has become an actual doll available in various stores for purchase. Quickly, It has become a popular item for children as well as their parents. She is well known for her unique approach to combining fun and education.
Here is the Direct link to her Instagram account: https://www.instagram.com/realqaiqai/
7. O Surreal Mundo de Any Malu (@anymaulu_real)
O Surreal Mundo de Any Malu is a virtual character. A YouTuber and animator Lucas Olioti, who is based in Brazil created her. Known for her quirky personality, she has over 714K followers. Any Malu made her debut in 2015 on YouTube and her popularity led to merchandise lines and partnerships.
She is renowned for her clumsy, unique, and vibrant personality. Any Malu’s YouTube channel posts a variety of content like complete episodes, short clips, behind-the-scenes, etc. After her popularity, Any Malu can now appear in books and comics as well. Lately, Any Malu has become an important part of pop culture in Brazil.
Here is the Direct link to her Instagram account: https://www.instagram.com/anymalu_real/
8. Thalasya Pov (@thalasya_)
Thalasya Pov is the first Indonesian virtual human character and one of the famous AI influencers. She is known for her innovative digital storytelling. Furthermore, Magnavem Studio, known for innovative digital creations created her. She is a travel blogger who covers the different parts of Indonesia where she visits.
Moreover, she is present on almost all social media platforms. She made her debut on Instagram in 2018 and has 457K followers on Instagram.
She shares everything with her audience which helps her form a personal connection.
Here is the Direct link to her Instagram account: https://www.instagram.com/thalasya_/
9. KYRA (@kyraonig)
Kyra is India’s first famous virtual influencer. She is mainly active on Instagram. Additionally, TopSocial India, a team of a digital media and influencer marketing agency created her. Furthermore, She makes content related to fashion, beauty, and lifestyle.
Beyond fashion and lifestyle, she also explores areas like travel and photoshoots. She has around 271K followers. Her posts get immense reach and engagement from her audience.
Here is the Direct link to her Instagram account: https://www.instagram.com/kyraonig/
10. Imma (@imma.gram)
Imma is a virtual AI Model and influencer, originally from Tokyo. The Japanese company Aww Inc. created her for her very similar and realistic human-like appearance.
She is known for creating fashion content and leading fashion campaigns and has collaborated with brands like Burberry and IKEA.
she came on Instagram in 2018. Now, she has around 387K followers. She also posts about art and culture and has a unique aspect of bridging the gap between the real world and the virtual world with the help of augmented reality. This makes her interaction with her audience way more easier and reliable.
Here is the Direct link to her Instagram account: https://www.instagram.com/imma.gram/
Conclusion
So, that concludes the article! I hope after knowing about these top AI Influencers on Instagram like Lu Do Magalu, you can easily understand the strength of AI Influencers.
These Top virtual influencers show us how AI can be really helpful for digital growth in the coming era. AI Influencers are pushing influencer trends to the next level.
