Strategies for successfully promoting an online fragrance store is what this article is about. I’ve included some of the easiest, simplest yet most effective strategies you can use to promote your online fragrance brand. 

Your budget doesn’t matter either. I’ve included both free as well as paid strategies on here, make your pick.

The best part? If you need expert help, I’ve linked a few specialists you can get help from as well. Let’s get started then! 

Email campaigns 

Email marketing is one of the oldest and most effective promotion strategies for any business on the planet. 

On the surface, it’s simply using e-mail to market your products. Of course, the technicalities aren’t so simple.

Email campaigns can be divided into multiple parts:

• Designing the right subscription forms: To use email marketing, you’ll need emails. You need to design a subscription form that converts. This can be done by either crafting very creative forms or providing incentives (free ebooks, discounts or something else).
• Using the right introduction: You can introduce your forms using a popup, sliders, or static CTA buttons that call the form! 
• Capitalizing on the captured emails: Getting the e-mails is just step 1. What’s more important is being able to monetize the captured emails. The content of the e-mail, timing of sending the emails, choosing the right colours and everything else takes the centre stage.
• Legal compliances: You can not just collect emails left & right. You’d need to adhere to a few basic rules depending on your jurisdiction. 

You can either do all of this yourself or bring in specialists. I’ve personally used Selzy, Zoho and a few other email marketing experts in the past few years.

Social media marketing 

Social media marketing is the next best thing you can use. Who doesn’t use social media today? You’re bound to find all your consumer base on Instagram, Facebook, or even Twitter.

Now, there are a number of ways this can be done.

You can create a page for your perfume brand and start creating content. To gain more organic followers, you can do the following: 

• Be consistent: Post consistently, preferably everyday. Use the right caption and hashtags. 
• Get that “virality” factor: By virality, I mean content that gets shared. Relatable content is often shared by viewers. Educational and informative content gets good shares too. Making reels and using trending audio is another technique you can use for Instagram. 
• Build brand identity: Experiment with different formats and designs the first few days. But once you get something that works, stay with it. The sooner your viewers can identify your content, the better.
• Engage: Engage with as many comments/messages as you can. Fast response is one of the fastest trust-builders. 

You can also use influencer marketing. It’s the act of getting your posts/page shared by influencers. You can do that by:

• Paying influencers to share your content. 
• Bartering with top influencers. This includes sending free samples of your product in exchange for getting the post shared.
• Get your customers to share your product & its review for a future discount.

Run paid ads 

Okay, this is the most obvious but also the most expensive promotional strategy for an online perfume brand.

On the brighter side, it also has the most direct impact. You can run ads for nearly any social media platform. 

The best part is, you get to decide exactly who sees your promotion. This increases your chances of conversion. You can target people who have liked your competitors or have purchased from them previously. And that’s just one of the filters.

Do note that this requires some technical knowledge and idea of your consumer-base. Without the right targeting, no amount of money will turn your ads profitable. 

Website & SEO 

You may think social media pages are enough for your online perfume brand. They aren’t. You must get yourself a website. 

A website not only looks more professional but also helps you get more sales (with the right SEO optimization).

Having a website means you may rank for your keywords such as “buy perfume” or a million others. This will result in direct conversions as nearly anyone searching for those purchase-intent keywords will likely convert.

SEO of course is a different strategy altogether. It involves content, backlinking, and a lot more. 

Point is, even with or without SEO, you must have a website. If possible, try to move your order process on the website so users can track their orders and payments directly. 

Conclusion- Strategies for Successfully Promoting an Online Fragrance Store

Well, those were some of the most effective ways you can promote your online fragrance store. 

Sure, more options exist but they’re either not as simple, require more effort or the ROI isn’t as good.

Either way, if you start with e-mail marketing and the other options listed here I’m sure you should start seeing a few sales coming your way.