If you own a casino site, this piece will skyrocket your organic search and rankings. It’s no magic but pure SEO. We will discuss how you can get backlinks for your niche that impact your rankings.
I’ve discussed the exact steps required to obtain backlinks if you wish to do it manually. I’ve also included a much easier, simpler, faster, and higher-quality option if you’d rather outsource the task.
Let’s not waste time and get you some traffic then.
Table of Contents
What’s different with Casino backlinks?
I’m sure everyone on this piece already knows what a backlink is. You wouldn’t have clicked on the title otherwise.
Well, Casino backlinks are the same, technically. However, acquiring them requires slightly different tactics.
This is for a few reasons:
- Fewer no. of high-quality casino sites: Online gambling is already a thinner niche, at least as compared to tech/health or those other top categories. Now, finding sites that actually have high authority, age, and link profile isn’t exactly easy.
- Legalities: Online casinos are a more regulated niche than most other niches out there. That’s because it’s borderline gambling and each country has its own laws for that. This makes getting links harder and is also the reason why there are fewer high-quality sites in the niche.
While a few more factors are at play, these two are the primary reasons that make acquiring backlinks harder for the niche.
Unlocking Success with Casino Backlinks
Of course, we love doing the hard things (the easy way). So, let’s discuss how you can acquire casino backlinks.
Buy Backlinks
This is the fastest, simplest, and most hassle-free way.
A common misconception in the SEO industry is that buying backlinks is bad. Well, it isn’t exactly true.
The quality of the link or its consequences depend on what kind of link you’ve bought.
If you buy links from a high-quality website that’s anchored relevantly, you’re acquiring natural links that you simply pay for. Nothing wrong with that, eh?
Where to buy these links from? I’d advise you to buy casino backlinks from a SEO agency that takes care of all the important aspects, such as:
- DA of the linking website.
- Content Relevance
- Domain age
- Natural-looking links
- Guarantee that the link won’t be removed (soon).
These agencies do not just sell links but a full-fledged SEO service that takes care of many other aspects.
How to acquire links manually?
The process involves a few direct steps.
Step 1: You’ll need to find all the websites that are in the relevant niche. It’s best if you can get sites that are for casino gambling directly but related niches (Crypto games, jackpot sites, etc.) work too.
You can use a tool like Semrush to find the top sites in your niche. (Just enter your primary keyword and you’ll get a list of the toppers).
Step 2: You’ll now need to pick the sites that you can approach. It’s not easy to approach the top-ranking sites (this is why I prefer hiring an SEO agency to build backlinks for me). Anyway, make a list of the high DA/PA/Age sites.
Step 3: You’ll then need to formulate your outreach strategy. People won’t just hand out links for free. In most cases, a high-quality, relevant guest post works. You give them an article for free in return for a backlink. You can also pay directly or provide some other service for the backlink.
Step 4: Once you have your bargain (money/backlink/some other service), you need to approach the website. You’ll generally find contact details on the website. Tools like Semrush or Ahrefs automatically fetch contact details for some sites.
Step 5: Finally, make your pitch. If the website accepts you’ll get your link else repeat the steps all over again.
Which backlinks to avoid?
If you’re manually building links, it’s important you avoid the following tactics:
- Avoid comments/directory links: It’s not 2010 anymore. It’s best to avoid this and when you do, make sure the comment is very relevant, on a very relevant article/site.
- Quality over quantity: Numbers don’t matter anymore, it’s the weight of the website that’s a lot more important.
- Irrelevant links: Always ensure, whatever type of link you’re getting, is from a relevant website. Irrelevant links, even from the highest quality websites won’t have the best effects for you.
Buying backlinks vs. building links manually
So, should you buy or build links manually? In my opinion, if you’ve got a budget (it’s not a lot) and would like to save time and energy, it’s best to buy links.
There are a few clear benefits:
- Pre-existing list of high-quality sites: These SEO companies generally have a pre-made list of the best possible sites. You wouldn’t have to manually hunt for websites.
- Higher quality links: While building links manually, you aren’t sure how many of your e-mails or outreach campaigns will be answered. These SEO companies on the other hand have contacts with very high-quality sites that accept their links. This ensures you get links of a higher quality as manually establishing contact with top-tier sites isn’t always easy.
- No content crafting: You wouldn’t have to spend time or money crafting new content for the backlink, the company takes care of it all.
- No legal hassle: These SEO companies also take care of all legal compliances that may be missed by us when building links manually.
The only benefit of building links manually is that it’s cheaper. Hence, unless budget is an issue, I’d suggest outsourcing the job if you can.
Conclusion
That’s about it folks. I hope you’ve got a decent idea of how to boost your casino site’s SEO using backlinks. In my opinion, buying links is a better option, especially considering how it does not only save time but also takes care of legal considerations. Plus, the sites you’ll get are generally very high quality, establishing contact with them manually may not always be possible or easy.
Of course, building links manually will save you money but cost time, energy and probably link quality.
That’s about it. I’d love to know how you’re building links for your casino.
