In this article, you will learn about Rozy, the Korean AI Influencer, and how she is captivating millions and making the digital world and influencers community stronger.
Table of Contents
Who is Rozy AI Influencer?
Rozy is a virtual Korean influencer in Seoul, South Korea known for her attractive body physique. Rozy is forever a 22-year-old, 5 feet 7 inches tall, and loves fashion, DJ, jogging, yoga, surfing, and traveling around the globe. Her full name is Oh Rozy, which means “one and only” in Korean. Rozy lives by the carefree philosophy of “Hakuna Matata” (no worries), inspiring her fans to live a stress-free and joyful lifestyle. She can speak English, Korean, and Chinese.
With her long legs, graceful figure, and beautiful features, Rozy quickly gained popularity in the Korean advertising sector. Created to appeal to a younger audience, she refers to herself as Gen Z and embodies the characteristics of this generation. Through her digital persona, Rozy is bridging the gap between the human world and technology, connecting with her audience uniquely and engagingly.
Rozy debuted on Instagram in August 2020. Later in February 2022, she again made her debut in the entertainment industry as an actress. Rozy likes K-pop and considers BLACKPINK BTS, and PSY among her favorite artists.
Who Created Rozy?
A Seoul-based creative company Sidus Studio X known for its content- creation, specialising in commercials, animations, and films, created her. Sidus Studio X is an affiliated company of content enterprise LOCUS. They created her to utilize the potential of artificial intelligence and virtual reality. Rozy’s development involves extensive research on human behavior, facial recognition, and emotional intelligence from conception to completion. It took them around 3 to 4 months to plan and design Rozy’s facial image.
Furthermore, beyond Rozy, Leading companies, educational institutions, and organizations work together to explore new areas of Artificial Intelligence and Virtual Reality.
Technological Innovation Behind Rozy
Although Sidus Studio X created Rozy using technologies like Computer-generated imagery (CGI), Artificial Intelligence, and machine learning algorithms, she is more humane than humans. She interacts with her audience in a human-like manner because of technology like Natural language processing.
Additionally, her development process includes techniques like facial recognition, emotional intelligence, and animations. Therefore, she gives around 800 facial expressions. She has a virtual wardrobe that allows her to change outfits and hairstyles in real time. By seamlessly integrating these technologies, Rozy is still able to maintain her approachable and highly adaptive persona while engaging her audience with her lively and real-life presence.
Rozy’s Social Media Presence
Rozy, the virtual influencer, is active on social media platforms but mainly on Instagram. Rozy has a significant impact on Korean pop culture. Her creators managed her social media presence by using a combination of AI algorithms and human inputs. From attending events to showcasing luxury collections, she posts everything on her social media.
Rozy’s Instagram page is very popular. She has a huge fan base and at the time of writing, she has 170k followers on Instagram.
Rozy’s Instagram: https://www.instagram.com/rozy.gram/
In addition to that, Rozy’s website is embedded into her creator’s site, serving as a central location for her followers to access exclusive content, news about her upcoming projects, and merchandise.
Looking ahead, Rozy’s social media strategy may include expanding her presence on new platforms.
Impact on the Industry
Rozy has a huge fan following and for this reason, she is starting to become well-known in the virtual influencer community. Due to Rozy’s popularity, discussions about the ethics of AI Influencers and their potential impact on the industry. She is dominating the Korean market, bagging great sponsorship deals.
Consequently, Brands are increasingly using her online presence to promote and market their products, taking advantage of her distinct charm and broad audience. Brands consider virtual influencers like Rozy more cost-effective compared to human influencers. Because they don’t require physical accommodations and logistical expenses.
Virtual Influencers like Rozy minimize the potential risks of controversies or private matters arising from human influencers. “These days, we sometimes withdraw celebrities from dramas they have filmed because of school violence scandals or bullying controversies,” stated Baek Seung Yeop, CEO of Sidus Studio X, on September 10, 2021.
Rozy’s influence extends beyond entertainment. Her virtual presence has created meaningful connections with her audience. For Instance, Lee-na-Kyoung, a 23-year-old from Incheon, shared his experience and stated that they communicated like friends and that he felt comfortable with her. Consequently, he doesn’t think of her as an AI but rather as a real friend.
Collaborations
Rozy has been involved in a lot of fashion campaigns and brand partnerships. As well as, she has been featured in Korean media outlets like KBS, SBS, AND MBC. She has worked with Brands like Tiffany & Co., Gucci, Hyundai, Calvin Klein, and Shinhan Life Insurance Company. This Korean influencer is earning more than a Billion in South Korea. Furthermore, as an ambassador of the Busan Expo and K-pop megaband BTS, she promotes tourism in Korea.
Her very first single Album, “Who Am I” was released on 22 February 2022. Rozy made contracts with multiple companies including hotels, and cosmetics brands. Due to High demands from the hotel industry, she started posting about her hotel visits on her social media.
She once did a collaboration photoshoot with Shudu, the world’s first digital supermodel, and Irene, a world-renowned model.
Additionally, Rozy has introduced how to make bags, bandanas, and scarf tops by using knot wraps on her Instagram and she promotes eco-friendly activities. She has participated in the “it’s ok” challenge held by GoodNeighbors and said that it’s okay to refuse straws for Earth.
Future Plans
Rozy’s creators plan to use her to promote social causes and raise awareness about issues like sustainability and mental health. Additionally, There are plans to release Rozy’s voice in the industry, allowing her to create more content like singing and voiceovers.
Rozy’s creators want to branch out her career and cast her in movies and other entertainment shows. Other plans related to Rozy’s future include enhancing her virtual wardrobe to make her look even more modern and stylish.
They are also planning to upgrade her mood system and ability to adapt her responses based on user preferences and collaborate with influencers to reach new audiences. This could include joint content creation, promotions, live events, guest appearances, and activations.
Conclusion
In conclusion, Rozy, the virtual Korean influencer, exemplifies the potential of 3D models and virtual influencers to revolutionize marketing and the influencer landscape. Her evolution from a virtual model to a commercial actor and influencer showcases the exciting possibilities of the AI era. We are eager to see what the future holds for AI, as it continues to redefine the boundaries of creativity and influence in the digital world.
