Integrating Blogging with WooCommerce: How Content Marketing Can Drive Sales

In this article, you will learn how to use content marketing for WooCommerce (and other eCommerce projects) to drive sales.

Reading and implementing this article may increase your sales and at the worst, will definitely increase your exposure to quite an extent. 

This article will cover an explanation on Content Marketing, the exact steps required to plan your campaign, the technicalities (and how-to guide) on integrating a blog with your WooCommerce store, the tools you’ll need as well as a list of do’s and don’ts. 

What is WooCommerce content marketing in 2025? 

Content Marketing is one of the best ways to drive organic and conversion optimized traffic to your ecommerce site for free. If your ecommerce store is on WooCommerce, which itself is on WordPress (that powers 40%+ of ALL of the internet), you’re already prepared for a content marketing boost. 

Before you can use content marketing to drive sales, you need to understand what it is. In 2025, content marketing isn’t what it used to be like a decade back. Just “publishing” content isn’t enough. It won’t get you ranked, or sales.

In the simplest of words, content marketing is:

“The creation & distribution of quality content to establish expertise or promote products that may eventually lead to sales”.

The content brings in traffic and visitors. You can then implement multiple strategies to convert those visitors into paying customers. 

This “content” can be anything, including (but not limited to):

• Blog posts
• Infographics
• Ebooks
• Podcasts
• Webinars and so on.

Basically any piece of “content” can be used for content marketing. Although only unique and informative content actually gets clicked or shared. 

How content marketing can drive sales?

Content Marketing has multiple benefits. These may lead either directly or indirectly to increased sales. Here’s a report that proved 87% marketers believe that content marketing does generate new leads and sales. 

Converting “visitors” into buyers: 

 Content marketing forces you to create content across a wide range of topics. They may not always be directly about your product or brand. This grants you traffic and visitors who may not be directly interested in your own products, but may later get introduced to it and make a purchase.

Establishing an authority: 

By publishing truly high-quality content, you let your users know you’ve got knowledge and information about your product or the industry in general. This increases the trust placed in you and the chances of you making a sale. 

Penetrating multiple platforms:

With content marketing, you can push your product or brand across multiple platforms. You can use informative infographics for Instagram, short bite-sized content for Twitter, longer posts for Facebook, etc. These can be linked to your blog or website bringing you traffic from multiple platforms that you may have missed otherwise.

Direct or indirect product promotions:

You can always promote your product either directly or indirectly if you’ve got visitors to your content. It’s not illegal or untraditional and if your content is good, you may make a sale.

Pre-interested visitors: 

You control your content. This means you control who visits your eCommerce store or websites. It gives you access to a pool of visitors whose interests are already known to you. As an example, everyone reading this article is interested in either an eCommerce store, a blog, or both. If I wanted to, I could push products related to any of those interests. 

Retaining visitors:

Content Marketing helps you not just bring in new customers but also retain them for the future. Users may or may not like your product but if your content is good, they’d come back/subscribe/follow simply for the information. 

How to use Content Marketing for sales in 2025?

While there isn’t a set roadmap for content marketing, these tips will help you get started and hopefully drive some sales. 

Step 1: Set your content marketing goals

In this case, we already know your goal is to generate more sales. You may also use content marketing for lead generation, increasing exposure, better customer relations, and so on.

For the purposes of this guide, we will proceed considering “sales” to be your goal.

Step 2: Choose your content marketing medium(s)

You need to pick a medium you’ll be marketing your content on. Multiple platforms can be picked at once as well, the most common mediums being:

• A blog/website (easier because you’re already using WooCommerce).
• Instagram: Best-suited for image-based content marketing. Graphic banners, infographics, comparison designs, etc are.
• Youtube: best for video content marketing. Informative videos, comparison videos, how-to guides and more can be published here. 
• Twitter: Short-form content where you generate initial interest and then lead users to your WooCommerce blog. 
• Third-party guest posts, podcasts, webinars, etc. 

Do note that the medium will obviously also impact the “type” of your content. 

Step 3:Specify your target audience

Target research makes up a major part of your content marketing strategy. Having the right content but the wrong target audience nullifies all your efforts. 

How to do it right:

Create a “target audience profile”. In its simple form, it should contain:

• The age group your product is targeting.
• The genders (if it’s a gender-specific product)
• Economic class your product is most brought by.
• Region/location you wish to target. 
• Primary problem your target audience is facing (or you’re trying to solve).

Armed with these details, you can now create content that you feel will appeal to this audience bracket. 

E.g. If you’re trying to sell Harry Potter books, create content that people from this audience group will like. Content about Narnia or Famous Five seems like plausible options. 

How not to do it: Imagine trying to sell your Harry Potter book or set. You create content around books, but if these books are from an entirely different genre, or age-group (e.g. Greek history books), your efforts will fall flat. You may get visitors for high quality content but they’re from a different “interest group” and may not convert for you. 

Step 4: Create content that gets clicked. 

These tips will help you create content (either blog posts/ images/ or even videos) that should get clicked:

• Solve a problem Example: If you’re selling Skincare products, creating guides around topics such as` “how to prevent pores” definitely helps. You may create content around “hairfall” or “how to prevent hair fall” if your product is in any way related to hair health. 
• Competition research: See what other WooCommerce stores are publishing, then publish better pieces. E.g. visit the WooCommerce stores of your competitors and then their blog/learn sections. You can analyze the content they’re pushing. You can use Semrush competition research to analyze which pages on a WooCommerce store are driving the maximum traffic, what keywords are being covered etc.  
• Create Intrigue (Harry Potter fans didn’t know these X things) or (your shampoo is killing you!). 
• Humans are emotional beings, use that. E.g. If you’re a company that doesn’t use plastic, you can emphasize that with an article such as “Our efforts in extending Earth’s life” or “How you’re killing sea turtles”. Emotion actually has been one of the best sellers on the planet for a long time.  
• Lists: Lists have worked since time immemorial. Try something like “10 things Harry Potter fans should do”.
• Be entertaining: I could make this guide a very “professional” piece. I didn’t. And why did I pick the Harry Potter example? Point being, do not be boring. 

Truly High-quality/informative content:

This is probably “the” most important aspect of content marketing, hence it’s being mentioned separately. 

No matter the medium, type of post, or any other factor, unless your content is truly “high quality” and informative, it won’t perform well.

If required, skip a few platforms and reduce post frequency but never trade “quality” for quantity or anything else.

Step 5: Diversify 

Diversifying and utilizing different content platforms actually complement each other. Meaning, if you’re using Instagram with your WooCommerce blog, your Instagram infographic may fetch you traffic (and potential customers). 

Similarly, your blog may send traffic to your Instagram profile or YouTube video. Without a mix of platforms, you’re losing out on direct traffic and it takes a lot of time to fetch organic traffic directly on a new blog. 

Hence, for each piece of content, create supplementary content (e.g. I’ve created infographics and quotes for this article).

Step 6: Schedule 

By now you should have multiple content platforms and content types chosen. Pick a time and post to all the platforms when the time is right. Yes, posting “at the same time” isn’t required. Each platform will have a different “most active time” depending on multiple factors.

You may also use tools (discussed below) to make your life easier.  

Step 7: Analyze and adapt 

Not all platforms will have equal results for you. You can start with an A/B test to try out a few strategies (content types/fonts/ colours/ timings etc). 

Analyze in-built tools (such as Instagram’s analytics, Google Analytics for your WooCommerce Blog, Youtube Studio for YouTube analytics, etc.) to monitor views, shares, engagement, etc. 

Point being, filter out what works best for you (e.g. posts at 7 p.m or posts containing a certain hook) and stick to those strategies. 

How to integrate Blogging with WooCommerce? 

There are two steps when integrating blogging with WooCommerce for content marketing.

Creating the WooCommerce blog. 

You’ll need to create a blog page and link it to your WooCommerce store. Because WooCommerce is already a WordPress plugin, this takes less than 2 minutes.

Here are the steps:

On your WordPress dashboard, click Pages> add a new page.

Name the page whatever you want. In this case, I’ll name it “WooCommerceBlog”. You can also simply put blog, articles, info whatever. (“Blog” is the best option).

Click on Settings on your dashboard and then Reading.

Locate the “Posts” section and select the page here that you just created (in my case, WooCommerceBlog).

Just save these settings. 

Linking the blog to your WooCommerce store (optional)

This step adds a new menu to your WooCommerce store with a link to your blog. You may skip it but then people can’t find it on their own from your store. You can still receive organic and direct traffic though.

To link your WooCommerce blog to your WooCommerce store, click Appearance > Menus> Select the page you created earlier > Add to menu. 

Done. Your new blog page will now appear as a link on your WooCommerce store menu. 

Tools for Content Marketing in 2025

“Content” will get you the eyeballs and traffic, but to capture, retain, and convert that traffic into paying customers, you’ll need tools.

• A Blog: Because you already have WooCommerce, you also most definitely have WordPress. There’s no better option for a blog than WordPress for now. 
• Email marketing plugins: Once your blog has visitors, you need to “retain” them. You can start with WooCommerce email marketing plugins to capture emails, send automated emails/reminders, and a lot more. These plugins automatically detect triggers such as abandoned carts, price-triggers, and more and send automated emails depending on the trigger. 
• Schedulers: The internet has dozens of content schedulers. You simply need to ensure each platform publishes content at the right time.  Buffer, Later and Sprout Social are a few options that offer advanced scheduling and analytics. They let you schedule and show you the engagement, best/worst performing content and timings, and in some cases even competitor data. 
• Graphic design tools: If you need to create Infographics and visual content, apps like Canva are the best options. 
• Video editing tools: In 2025, Videos are almost an integral part of any form of marketing. We see Reels on Instagram, Shorts on Youtube, and of course longer-form videos. You should try to incorporate at least some form of video with your content marketing strategy, these best video editing apps for reels can help you edit them. If you’re out of ideas, simply make a “top X alternatives” video, a “how to use your product” vide,o or any video showcasing “how to solve [the problem your product is solving]. 

Do’s and Don’ts of Content Marketing for Sales 

There are a few things you should focus on, and a few things you should avoid when focusing on your content marketing plan.

Do’s:

• Quality above everything: Every other aspect comes later, your first and primary focus always should be “high quality” of the content. Your content needs to be unique, or atleast truly informative. 
• Optimize: If you’re focusing on a blog, optimize your content using SEO. For Instagram, use captions and hashtags, for Youtube, use professional thumbnails, descriptions, video-length and other factors. Point being, simply “creating” the content isn’t enough. It needs to be properly optimized for the platform to reach the right audience. 
• Share: No one comes to your shop if they don’t know where it is. Hence, share your content on as many social media platforms, groups, forums, and platforms as you can.
• Encourage engagement: Across all your content types, ask your visitors/readers what they’d like to change or see more of. Pay attention to these feedbacks. They not only increase your reach but implementing them may actually earn you a few sales.

Don’ts:

• Avoid direct/spam selling: Your content’s primary goal should be to educate and share information. Avoid pushing your product or brand at every opportunity. A few hints are fine, but let people choose you instead of you forcing yourselves on them.
• No spam posts: Do not post the same content multiple times on the same platform. Deleting and reposting a few times for tests is fine but making that a habit isn’t. 
• Do not ignore analyzing: Analyzing what’s performing well and not well is of utmost importance. You must look at performance metrics & user feedback in order to grow.

Conclusion- How can content marketing drive sales?

Content Marketing will definitely increase your exposure. Its ability to increase your sales will largely depend on how good your content marketing campaigns have been. 

In a nutshell, if you create good content and promote your product without actually promoting it, you’ve done it right.

Once the content is created, focus on distributing it on the right platforms, at the right time. The traffic you receive needs to remember you. You can achieve that with free eBooks, templates (like we did), or plain email capture forms. 

Content Marketing is not a science. This means you’re free to bring in your own ideas and improve upon what’s shared here. Of course, if you’re new, simply following this article will more than solve your problems.