How to Increase Likes on TikTok Videos: Strategies and Tips

TikTok is the go-to platform for many people who want to create videos or simply consume content. Data reveals that in the 4th quarter of 2023, TikTok had about 232 million downloads worldwide. With so many users and short-video content in such demand, many influencers and businesses take advantage of what TikTok offers and start pushing out content to gain likes and followers.

However, getting likes on TikTok is not always easy, and it takes time to accumulate a considerable number. In an attempt to grow their pages more quickly, many users are looking for TikTok likes not expensive for each TikTok video so they can reach their target audience.

While buying likes is a good way to grow more quickly by having your content shown on more people for your page, you can also use other tips and strategies.

So, if you want to learn how to increase likes on TikTok videos, keep on reading.

Why Are Likes on TikTok so Important?

At first, TikTok likes may look like nothing but a number showing your popularity. But your likes on the app influence the TikTok algorithm and help you generate profit.

For instance, in 2023, creator Charlie D’ Amelio was estimated to have gained 23 million U.S. dollars in annual earnings. Her social media strategy allowed her to get more likes from TikTok users, and her viral videos helped her get sponsorships and even allowed her to attend numerous events.

So, getting likes from other TikTok users can promote your content even further, allowing you to gain more likes and followers and establish a loyal TikTok audience.

Why Should You Get More Followers and Engagement on Your TikTok Content?

When you get more engagement, you establish credibility, potentially convincing more users to check out your content, interact with your posts, and perhaps even follow you.

Even better, having more likes will make your content more visible, and – just like popular accounts such as Charlie D’ Amelio and Khaby Lame – you may attract sponsors and partners. The more likes you have, the more it shows how your content resonates with your audience. It’s an attractive factor for getting deals and sponsorships and attracting new users.

What Is the Fastest Way to Get Likes on TikTok?

Getting TikTok likes fast is a priority for many businesses. Still, sometimes, the like-building process doesn’t go as well as expected. It may seem that even with all the TikTok content you release, likes just won’t come your way.

This may be due to many factors, such as content consistency, post times, content quality, and even the hashtags you use. So, how do you get those needed likes on TikTok?

The fastest way to get TikTok likes is by buying them. You’d be surprised to learn just how many services that sell likes you can find on the Internet. Such companies will sell packages of TikTok likes that help your content reach a broad audience and become more popular. Users buy 50, 100, 500, or more likes for particular videos, getting just enough to offer their content a well-deserved boost.

Is It Safe to Buy Like on TikTok?

There’s a catch—purchasing likes on TikTok is not always safe or beneficial, particularly if you don’t carefully choose the agency you are purchasing from. Many companies offer fake likes, which can hurt your engagement. However, if you opt for a service that provides real likes, this method can be a good short-term fix for an account that needs more likes to stay up to date and beat the competition.

If you’re going to buy likes, do your research and compare different services until you find the perfect option. It’s the best way to avoid potential issues and penalties.

How to Increase Likes on TikTok Videos?

Increasing your TikTok videos’ popularity doesn’t rely only on buying likes. In fact, you must use the right strategy if you want to see your account succeed. Once you use a combination of various techniques that improve your content and how your people view your page, you’ll start to see those numbers growing more quickly.

Here are some tips that will help you get more likes on TikTok:

1. Check the Analytics

Understanding how the TikTok algorithm works is one of the main things that will help you improve your TikTok strategy. The algorithm is a system that influences what content appears on other users’ For You Pages. You must take advantage of the analytics feature to significantly impact the TikTok algorithm.

TikTok analytics offer insight into your account and videos and tell you how your content performs. Important statistics about different demographics can help you adjust your posts until they achieve the quality your potential followers are looking for.

Using the analytics feature lets you develop a new strategy that focuses on targeting the right audience and gathering more likes.

2. Use Trending Sounds

Everyone who uses TikTok knows that new sounds are trending all the time. As you spend time scrolling through your FYP, you may notice multiple videos that use the same audio popping up. People post videos with the same sound to participate in challenges or simply follow trends.

You can find out what sounds are trending by browsing other users’ content or checking the Creative Center section. When you use a trending sound, the video will show up for more people, increasing the potential of getting likes.

3. Grab People’s Attention from the First Seconds

Unless you hook someone in from the first few seconds, it will be hard for you to create content successfully. You should do something interesting enough to convince someone to keep watching from the moment the video starts. To make this possible, you should:

• Use a suitable particular song
• Create a unique aesthetic
• Use an ideal video concept
• Start by saying something that can easily intrigue the watcher

It’ll take time and posting several videos until you master this, but it’s worth it because it can bring you the likes you seek.

4. Post at the Right Time for the TikTok Algorithm

You may not have been aware that when you post matters just as much as what you post. Depending on your target audience, posting a video at the wrong times will decrease the visibility of your content and thus reduce the number of likes you can get.

For example, if you’re targeting adults, it wouldn’t be favorable if you posted videos when they were at work. You should remember that TikTok pushes content that gets a quick engagement burst, which is why time of day matters so much.

Use your TikTok analytics to determine when most of your audience is active. Once you know when they’re usually online, you can adjust your strategy and post each video at the right time.

5. Create High Quality Content and Viral Videos

Let’s be honest: you cannot succeed unless you post qualitative content on your TikTok. This involves having original video ideas, using TikTok effects, and editing your videos using CapCut. Depending on your brand or the type of influencer you want to be, your videos may include product reviews, stories, reactions, tips, and other compelling ideas.

People also like clear, nicely shot videos, so you should not forget to invest in a good camera. Make your videos as compelling as possible so your audience has a reason to like them.

6. Know Your Target Audience

Knowing your audience is the secret ingredient to getting more followers and likes on TikTok. But first, you need to identify your ideal followers. For instance, your desired community may be business professionals, so you should focus on a more professional tone and approach serious topics.

On the other hand, if your target audience consumes beauty and fashion content, you can post videos of clothing hauls, makeup product reviews, and so on.

Once you identify your target audience, you can tailor your content to people’s needs and desires and thus attract more likes.

7. Take Advantage of User Generated Content

One way to get more likes on TikTok, especially as a brand, is by creating content using posts from other users. For example, you could use videos made by your audience trying your products or services. You could also take advantage of someone else’s creative and fun video idea – but remember to give them credit.

It’s a great way to show your fans that you like interacting with them and that there’s a real person they can connect with behind your username and profile photo.

8. Use and Stay Up to Date with the Right Hashtags

Hashtags are rarely missing from people’s video descriptions. That’s because they help your content pop up on users’ FYP when they interact with that particular type of video. They also allow others to find a specific video niche while browsing.

Use relevant hashtags related to your video topics and, if you can, take advantage of trending hashtags as well.

9. Post Consistently

Creating a regular posting schedule is an easy way to reach a wider audience. Consistency is one of the key ingredients in social media marketing.

Now, that doesn’t mean you should simply push out hundreds of videos without focusing on quality – nobody likes to see poorly made posts. However, you should create a schedule that focuses on posting once a day, once a week, and so on so people know when to expect your content.

10. Encourage People to Like Your TikTok Video

Another key aspect when you want to reach a wider audience is encouraging viewers to like your videos. A little call-to-action at the end of several posts will go a long way.

In addition to serving as a reminder, this can also increase your chances of reaching a larger TikTok audience, as the algorithm will push your videos to more people.

The Bottom Line

You can increase your likes on TikTok with some simple tricks, such as posting regularly, creating content that appeals to a broader audience, posting user generated content, using popular songs and the same audio in several videos, and joining trends.

Invest some time to implement these tips and then you can patiently wait for your videos to show up on everyone’s For You Page.