26 Best Free SEO Tools In 2024

In this post, you will learn the best free SEO tools for 2024.

These tools are very helpful in doing lots of SEO activities like keyword research, tracking daily traffic, traffic sources, broken links, and many more things.

Best part?

I tasted every tool myself.

Let’s get started.

26 The Best Free SEO Tools In 2024

 1. Google Search Console

It lets you measure your blog performance (total clicks, total impressions, Average CTR, and Position) in search engines, submit a sitemap, and fix technical issues.

When we talk about blog performance, it lets you analyze your blog deeply like top performing queries, top pages, countries, devices, and more.

Website: https://search.google.com/search-console/about

2. Google Analytics

Google Analytics is must used SEO tool. It lets you analyze your website traffic like how many visitors you are getting to your website, from which country they are coming, for how much time they stay, and much more information.

Website: https://analytics.google.com/analytics/web/

3. Semrush

Semrush (premium SEO tool) offers 10 free requests per day. If you just started your digital journey, you can use these free requests each day to find keyword ideas and backlink ideas spying on competitors.

You can also track your website performance using its domain overview feature.

Semrush domain over gives you data about authority score, organic search traffic, paid search traffic, total number of backlinks, referring domains, traffic distribution by country, organic traffic graph over a period, SERP features report, top organic keywords, organic position distribution, keywords by intent, organic competitors and more.

If you are looking for a free SEO tool for keyword research, you can use Semrush keyword overview, keyword Magic tool, and keyword strategy builder tool.

Its keyword overview feature displays volume, keyword difficulty, global volume, intent, trend, CPC, keyword ideas, questions, and 1-10 SERP analysis.

Semrush free tool allows you to access all of its features like traffic analytics, organic research, keyword gap, backlink gap, backlink audit, site audit, and many more but you can do very little with 10 requests. However, Semrush offers a 7-day free trial, with this you can access all premium features, and the offered request number is also impressive.

So why are you waiting? Start Semrush free trial today and use these amazing features to skyrocket your online business. It does not cost you a single penny for 7 days. After that you can decide for yourself, if you like Semrush, you can continue otherwise cancel.

Website: www.semrush.com

4. Google Keyword Planner

Google Keyword Planner is a keyword research tool. It shows keywords along with avg. monthly searches and competition.

In the earlier time, it showed the exact volume but later Google removed that feature.

Website: https://adwords.google.com/ko/KeywordPlanner/Home

5. Google PageSpeed Insights

Google PageSpeed Insights tells you how fast your blog loads and provides optimization recommendations to speed up your blog loading time.

Website: https://developers.google.com/speed/pagespeed/insights/

6. Google’s Mobile-Friendly Test

Google’s Mobile-Friendly Test checks whether your blog is mobile-friendly or not.

Also, it shows how your blog looks on a mobile device.

Another best feature is page loading issues. Yes, it provides you additional information using which you can improve loading speed also.

Website: https://search.google.com/test/mobile-friendly

7. Google Trends

Google Trends lets you analyze the popularity of search queries or keywords in Google Search over time. It also provides information about the latest trending searches. If you write about trending stuff, then this tool can prove very useful for you.

Website: https://trends.google.com/trends/

8. Answer the Public

Answer the Public is quite different from other keyword research tools. Most keyword research tools fetch data from Google Keyword Planner.

But it brings you keyword ideas from forums, blogs, and social media. Yes, you don’t need to check out popular forums and blogs to know what people are asking there.

Answer the Public does all for you for free.

Just visit Answer the Public put your query into the search box and enter.

It will display a list of 400+ keywords.

Website: https://answerthepublic.com/

9. Ahrefs’ Free Backlink Checker

Ahrefs’ Free Backlink Checker is my next pick for the best free SEO tools. It helps you know the top 100 backlinks, Top 5 anchors, Top 5 pages, Domain rating, total number of backlinks & referring domains for any blog or blog post.

In fact, it also displays the ratio of dofollow backlinks.

Yes, you can get all this information for free.

Go and steal new backlinks opportunities by spying on your competitors.

Website: https://ahrefs.com/backlink-checker

10. Robots.txt Generator

Robots.txt Generator is one of the best free SEO tools to generate robots.txt file for your blog within seconds.

It tells search engine robots which page should crawl and which not.

Every blog/website must have Robots.txt file. If your blog doesn’t have one, visit this website and create one now. You can use the customize option also if you have advanced knowledge.

Website: https://en.ryte.com/free-tools/robots-txt-generator/

11. Ahrefs Free Website Authority Checker

Ahrefs Free Website Authority Checker displays the domain rating, total number of backlinks, dofollow backlink percentage, and total number of unique referring domains.

This SEO tool is very useful especially when you are doing guest posts or link building to ensure that you are getting links from a site that has a good domain rating (DR).

DR is one of the most accurate stats that help you to calculate how easy/hard to outrank the top 5 competitors.

12. Ahrefs Free Keyword Generator Tool

Ahrefs free keyword generator tool gives you the first 20 keywords, keyword difficulty (only for the first 10 relevant keywords), and estimated volume.

Do not trust the keyword difficultly blindly, check the top 10 SERPs on your own and look for any lower DR domain ranks here. If it is yes, higher chance to rank for your website.

13. GTMetrix

GTMetrix lets you know the loading speed of your blog. It is very handy. You just need to enter your blog URL and it shows a report with page speed score, YSlow score, fully loaded time, total page size, and requests.

The best thing is that it also provides recommendations to improve your blog loading time and doesn’t cost you a single penny.

Check your blog loading speed now

Website: https://gtmetrix.com/

14. SERProbot

SERProbot allows you to check search engine ranking positions for 5 keywords at the same time.

Registraion is optional. To check rankings, choose your region (e.g., google.com, google.in, google.co.uk, etc.) and enter your domain name & keywords then click the Check SERP Now button.

Website: https://www.serprobot.com/

15. Similarweb

SmilarWeb is my all-time favorite website traffic estimator tool. It gives you a traffic overview report along with total visits within a month, average. visit duration, pages per visit, and bounce rate.

In fact, it also traffic reports by countries (e.g., India 35%, United States 10%, etc.)

The best part is that it also gives you information about top referring and destination sites.

Once you know your competitors’ top referral sources, you can reach out to them and ask for linking/mention to your blog. In return, you can do some favors also for them.

Website: https://www.similarweb.com/

You may also like:

• Semrush vs. Similarweb: Which is a better SEO tool for you?

16. Check My Links

It’s a Google Chrome extension that checks the activity status of links in real-time. That means the analysis can be done while you are surfing the web.

Active links are highlighted in green colour while broken links are displayed in red colour. So, you can carry out a broken link analysis with a glance only.

Though this tool doesn’t serve every SEO need of a webmaster, I think it is a valuable one. Why because broken links are the graveyard of a website regarding SEO.

Website: https://chrome.google.com/

17. Link Explorer by Moz

Link Explorer is a must-have link-building research tool. It gives you information about domain authority, linking domains, inbound links, and ranking keywords of any website.

Even it lets you download CSV files of all links, follow links, linking domains, top pages, and more.

Using this tool, you can spy on your competitors and steal link-building opportunities & content ideas (top pages).

To use this handy tool, you need to create an account first and then enter the URL of a website that you wish to track and hit enter. That’s all.

Website: https://moz.com/link-explorer

18. SEO Audit Tool by Found

SEO Audit Tool by Found helps in identifying common SEO issues of a website. Also provides insight into Canonicalization, Sitemap, Robot.txt, Loading time, Heading analysis, Image analysis, etc.

You can also find out if the site uses redirection or not. Every blog uses either the http:// version or www version and redirects the other one to the first. Most of the tools never find out this redirection. But Found’s SEO Tool wins over here.

If you are impressed by the free analysis, don’t hesitate for a second to sign up for the advanced version. It’s going to give you more insights about your blog (or any other website).

Website: https://www.found.co.uk/seo-tool/

19. Keyworddit

Keyworddit doesn’t work like other traditional keyword research tools. While it fetches keywords from subreddits and displays along with monthly search volume.

It is easy to use. Simply type any niche and it will show you a list of relevant subreddits, pick one from then and click on get keyword.

Website: https://www.keyworddit.com/

20. Hunter.io

Hunter.io is an amazing tool for finding all email addresses of an organization or a website. You can make 100 requests per month with a free account.

It displays email addresses with a confidence score and a verified icon.

Even you can also find the email address of a particular person working in an organization if you know his/her name by entering name and organization name.

It also has a Chrome extension and Google Sheets add-on which you can use without spending any money.

I must say it can be proved very useful in link-building outreach. Hence, I listed this among the best free SEO tools.

Website: https://hunter.io/

21. Attracta SEO Tools

Attracta SEO Tools sends a weekly SEO report of your website for free of cost! You can get some additional benefits after signing up.

Once you register your account, you will be asked to enter the name of 2- 3 competitors. Then, Attracta will monitor their SEO status and then compare the same with yours. Each week, you will be provided with a graph demonstrating the SEO performance of your website and your competitors.

Plus, the free version offers you another two features. If you find it difficult to be indexed by search engines, you can use Attracta’s sitemap submitter tool. Another service is penalty checking.

Nowadays, Google is very smart that they are rolling out regular algorithm updates to send low-quality websites to hell. So, you can make use of Attracta’s tool to find out whether your website is blacklisted or not.

Website: https://www.attracta.com

22. SEO Spider

Screaming Frog SEO Spider lets you analyze the SEO status of your website.

It focuses on giving more insights about URL-specific problems like broken links. SEO Spider is a must-have SEO tool for the larger website as the analysis of a massive number of URLs can be exhausting.

Also, you can export the link analysis results into an Excel file. If you are the user of Moz Pro or Raven SEO, you know they have the option to upload a list of URLs in the form of CSV files.

In SEO Spider, you can convert the results into a CSV file and save it, so that it can be used on the tools I mentioned earlier.

But the free version has only limited features. Still, it is one of the best free SEO tools.

Website: http://www.screamingfrog.co.uk/seo-spider/

23. Hubspot’s Website Grader

Hubspot’s Website Grader is another completely free website analyzer.

It analyzes every website regarding four criteria, Performance, Mobile Readiness, Security, and SEO. The three former things (Performance, Mobile Readiness, and Security) are factors that influence the search preference of a website.

Performance means how fast your website is. Mobile readiness refers to the ease of access your website offers to mobile users. Security is very essential for every blog because you have to make sure that all the codes and files your website uses are malware-free.

On the homepage, you can see two text fields. One for entering the email address and the other for the website URL. Once, you enter the two info and press Enter; a sensible report will be provided.

You can expect a score between one and a hundred. For getting a perfect score above 80, you have to have good on-page SEO status, as well as better backlinks, and a profile (read no spammy links).

As this tool is completely free, you don’t have to worry about limited features or trial version.

Website: https://website.grader.com/

24. Varvy’s SEO Overview Tool

Varvy’s SEO tool provides detailed insight on every single important SEO checklist within a minute. You only have to insert a website URL, press enter, and sit back. That’s all. Even a signup is not needed. They are giving everything for free.

Some of the elements Varvy’s SEO tool checks are links, domain strength, image SEO, page/ technical SEO social counts and mentions, page speed, and many more.

They provide you with three types of messages. The red messages indicate they are severe while yellow is caution and green is for good optimization.

I wonder how they came up with such an in-depth report in less than a minute. If you think I am exaggerating about Varvy’s SEO Overview Tool, you can check the status of your website for yourself.

It’s completely free. And I am pretty sure that you will not get disturbed by their emails as any email address is needed for a basic checkup.

website: https://varvy.com/tools/ 

25. ContactOut

ContactOut focuses more on outreach than SEO. It helps you find E-mails and phone numbers of brand owners, website admins, heads of staff, and anyone else.

It claims 99% accuracy on the verified emails. Comparatively, it also claims to be able to find contact information for 75% of Western users.

There’s no rocket science needed to use  ContactOut. It offers a Google Chrome extension which can be installed on your browser. One-click on the extension and it’ll bring up leads and contact information

These profiles can be saved and shared with others. It even offers “folders” for better organization. Exporting the collected leads/contact information is possible as well.

There’s a 100% free trial offered although it requires a non-free Email (you@customdomain.com).

Website: https://contactout.com/

26. Nightwatch

Nightwatch is an all-in-one SEO tool with an extremely easy-to-use user interface. It’s primarily a keyword and backlink analysis tool, with quite a few side perks. It’s capable of fetching reports from Google, Yahoo, Bing, Duck Duck Go, Google Places, and even YouTube.

Upon login, you only need to enter the keywords you wish to track for your website.

Alternatively, you can also click on a button labeled “auto-discover”. This automatically scrapes keywords relevant to the website. Extremely helpful if you aren’t sure which keywords exactly you wish to track.

Moreover, you can choose to either track only desktop, only mobile, or results on both devices. Extremely advanced geo-centric searches too are possible and you’re allowed to enter a country, city/region, or even district to track results.

As soon as that’s done, it automatically lists all your competitors for you. Or, you can add competitors manually.

Detailed reports displaying which keywords went up/down, a graph displaying the no. indexed pages, average position, total keywords, etc. is shown.

Detailed backlink tracking as well as site audit are some of its other primary selling points. The audit contains data such as overall site health, all links that have a scope for improvement (with suggestions), load-time of every single page, SSL details, and a lot more. The tools and reports can even be white-labeled.

Totally a newbie? The company sends automated e-mails containing step-by-step tutorials on how to get everything done on the site.

Website: https://nightwatch.io/

These all were the best free SEO tools that you can use to perform many SEO activities like keyword research, fixing broken links, competitor analysis, monitoring website traffic, and many more.

I have done my job. Now it is your turn to use these best free SEO tools to improve your search engine ranking. If you have any queries, drop a comment below now.